Services

City tourism and cultural tourism

Strategic concepts are the basis of every city and cultural tourism-marketing programme. projekt2508 develops strategies with a modular advisory approach that lends them a unique and individual character: Without losing sight of the master plan, we concentrate on the essentials – the vital strategic component or components you need.

We start where other advisers end: with sound judgement and competence, our team and our partners will support and coach you in the execution of your plans, so that strategy and advice do not become an end in themselves but the motor of your cultural and tourism marketing.

Our services:

• Branding
• Tourism concepts and master plans
• Marketing concepts (communication, sales)
• Product development, innovation management and quality management
• Development of tourist attractions (with expo2508)
• Organisation, networks and cooperations
• Market research and controlling

The safe navigation by projekt2508 through the city- and cultural tourism market is easy on your resources, creates clarity, transparency and readiness to act – for your city, your cultural landscape, a tourist route, an outstanding travel theme, your cultural heritage, art and creative work. We always look for the shortest way between advice and action. With us, service does not end with the concept: depending on the requirements, we accompany you all the way to the travel organizer, the journalist, the trade fair company, the system operator or even the customer and guest. With our comprehensive services in city and cultural marketing we are able to find the right solution for every budget.

Our services:

• Brand management
• Exhibition marketing
• Destination marketing
• Sales campaigns
• Partners for international tourism offices
• Marketing of European Capitals of Culture
• Media planning
• Graphics
• Internet presence
• Ticketing

projekt2508 assists museums, cultural institutions, cultural projects and destinations with strategic PR-counselling. The excellent contacts with the media and journalists, many years of experience and a flexible team guarantee a competent all-round service.

Our services:

• Development of a strategic time and action plan for public relations work
• Preparation of individual and targeted press releases
• Preparation of press folders
• Planning, organisation and realization of press conferences and talks
• Planning, organisation and realization of press trips
• Individual contact with media representatives
• Regular press services for TV, radio and print media

In order to develop the strategy and to supervise the operation of a project, we offer our know-how and office infrastructure as a professional and reasonably priced alternative to a cooperation project office. Service modules can be composed individually in line with the respective budget.

Our services:

• Central information office
• Planning, organisation, administration
• Public relations work, project presentation
• Development of information and sales media
• Preparation and servicing of a joint Internet presence
• Marketing (product development and sales)
• Cultural tourism (product development and sales)

expo2508 develops exhibitions, museums and tourist attractions – from the concept to turn-key delivery, combining scientific standards with high presentiveness. Amongst our customers are museums and cultural institutions as well as tourist organisations.

In combination with projekt2508 we develop integrated master plans with the combination of museum and cultural-industry interests in mind.  Our cooperation partners take care of design and constructional realization in close liaison with us. We are thus able to offer comprehensive services from one source: from concept and mediation to design and production and finally to museum management, marketing and related public relations work.

Our services:

• Development of integrated master plans
• Advice with operator concepts
• Planning of permanent and special exhibitions
• Development of tourist attractions (with projekt2508)
• Development of infotainment modules
• Design and graphics of exhibitions
• Production and installation on site
• Development and implementation of marketing strategies (by projekt2508)
• Media planning (by projekt2508)
• Public relations work (by projekt2508)

Sophisticated museum-shop and merchandising articles are indispensable economic factors in the running of a museum and essential elements of successful marketing. kontor2508 is your competent contact on the subject of museum shops and merchandising. Together with you we develop products that are tailor-made to your house or your exhibition – whether for resale or as give-aways at trade fairs, press conferences, exhibition openings etc. We work almost exclusively with manufacturers in Europe and benefit from worldwide know-how as members of the IMMG – International Museum Merchandising Group.

Our services:

• Advice with product development
• Realisation of individual customer requests with products in small editions and made in the EU
• Graphic processing
• Realisation of exhibition merchandising
• Wholesale product range especially for museums
• Wholesale product range for bookshops

The CULTURE LOUNGE at the ITB in Berlin is the central platform for international cultural tourism. As partner of the ITB we provide exhibitors with attractive possibilities of presentation and communication: from the billboard to the exhibition counter. All exhibitors can use the generous service and bar area. The attached CULTURE CONFERENCE is a forum for press conferences, lectures and presentations.

Our services:

• Comprehensive services for travel organizers at the stand
• Invitation to all important cultural travel organizers to the stand
• Public relations work before and during the fair with
• Round table for press
• Press compartments at the stand and at the press centre
• Press conferences
• Follow-up of fair presence
• Use of our databank with all the important contacts for cultural travel organizers before and after the fair

Our business at a glance: pdf download